AI insights

The AI tab analyses your form’s responses using a language model and returns structured insights: an overview dashboard, sentiment breakdown, topic analysis, trend detection, and a plain-language summary with recommendations. Open a form and click AI in the top navigation. AI insights require the Pro plan.

---

​

Generating insights

1. Set the date range for the responses you want to analyse (default: last 30 days).
2. Click Generate insights.
3. Analysis typically completes in 10–30 seconds depending on response volume.

Each generation is saved to history. Use the History dropdown to revisit a previous run without re-generating.

---

​

Overview dashboard

Four stat cards summarise the analysed dataset: Three charts appear below the cards: Feedback trends — a line chart with two series (feedback volume and satisfaction score) over time. Use this to correlate changes in your product with changes in sentiment. Sentiment distribution — a donut chart showing the split between positive, neutral, and negative responses. Ratings distribution by type — a stacked bar chart breaking down rating answers across your emoji, star, and scale questions.

---

​

Sentiment analysis

The sentiment tab analyses the language in text answers and shows: Sentiment trends over time — three lines (positive, neutral, negative) plotted by date. Useful for detecting whether a product change shifted sentiment. Top positive words — the words most associated with positive responses, ranked by frequency. Top negative words — the words most associated with negative responses, ranked by frequency. Sentiment by source — a stacked bar chart showing the sentiment split for each traffic source (URL, QR, Embedded, Email, Other). Helps you detect whether certain channels attract more critical respondents. An AI insight card summarises the sentiment findings in plain language with percentage breakdowns.

---

​

Topic analysis

The topics tab clusters response text into recurring themes and shows: Main topics — a bar chart of the most-mentioned topics, with each bar coloured by sentiment score: Topic sentiment — a radar chart comparing positive, negative, and neutral sentiment across the top topics side by side. Topic trends over time — a line chart showing how frequently each topic appears across the date range. Use this to see whether a topic is growing or fading. Related terms & keywords — a tag cloud of keywords grouped under each topic, showing the specific language respondents use. An AI insight card summarises each topic with its mention percentage and positive sentiment score.

---

​

Summary & recommendations

The summary tab contains two sections generated entirely in plain language: Insights — a prose summary of the most significant patterns, strengths, and weaknesses identified across all responses. Recommendations — a prioritised list of actionable suggestions based on the insight findings. Each recommendation is tied to a specific pattern in the data.

---

​

Trends

The trends tab surfaces changes in key metrics over the analysis period: Key metrics change — a list of metrics (e.g. completion rate, average satisfaction) with their percentage change, direction (↑ or ↓), a description of what drove the change, and a supporting data point. Emerging patterns — newly detected themes or behaviours that have grown in prominence during the period, with an impact statement for each.

---

​

Viewing historical runs

Click the History dropdown (top right of the AI tab) to see all previous insight generations. Each entry shows:

• When it was generated
• How many responses were included
• The date range that was analysed

Select any entry to view its results. A Historical data badge indicates you’re viewing a past run rather than a fresh analysis. Click Back to live to return to the latest generation.

---

​

Next steps