Analytics requires the Starter plan or above.
Stat cards
Four summary metrics appear at the top of the page.| Card | What it measures |
|---|---|
| Total visits | Number of times the form URL was opened (sessions started) |
| Total responses | Number of sessions that reached a completed state |
| Response rate | completed / started × 100 — the percentage of visitors who finished |
| Avg. time spent | Mean time from session start to submission, in minutes and seconds |
Date range filter
All charts and cards respect the date range picker at the top right. Filter by any custom from/to date pair to focus on a campaign window or time period.Charts
Visits & responses over time
A line chart with two series — visits (sessions started) and responses (sessions completed) — plotted by day. Use this to spot when traffic spikes and whether completion rate held up.Source distribution
A breakdown of where respondents came from, based on the?s= source parameter.
| Source label | Triggered by |
|---|---|
| URL | Direct link with no source parameter, or ?s=l |
| QR scan | QR code download (?s=q) |
| Embedded | Embed script (?s=e) |
Email template link (?s=m) | |
| Others | Custom source values |
Abandonment
Shows the split between sessions that were started, completed, in progress, and abandoned. Use this to understand where drop-off happens at the session level before looking at the flow canvas for node-level detail.Device type distribution
Breakdown of sessions by device category: Desktop, Mobile, Tablet, Bot, and Unknown. Helps you decide whether to prioritise mobile layout optimisation.Browser distribution
Sessions broken down by browser family (Chrome, Safari, Firefox, etc.).Geography
A world map heatmap showing visits by city and country. Hover over a country to see visit and completion counts. Useful for localisation decisions or understanding your audience’s distribution.Referrer distribution
Where respondents came from before landing on the form — domains, search engines, or direct traffic.Version filter
If your form has been published multiple times, a Version dropdown lets you isolate analytics for a specific published version. This is useful when you’ve changed questions between versions and want to compare performance.Next steps
Browsing responses
Read individual sessions and inspect each answer.
Flow analytics
See node entry counts and drop-off rates on the workflow canvas.