Reading the canvas
The flow canvas displays your published form graph with analytics data overlaid on each node and edge.Node stats
Each node card shows:
A high drop-off percentage on a question node indicates that respondents are leaving at that point — either because the question is too difficult, too personal, or the form has lost momentum.
Edge stats
Each edge (arrow) displays a traversal count — how many sessions followed that path. On forms with conditional branching, this shows which branches are actually being taken and in what proportion.Identifying problem nodes
Look for nodes where:- Drop-off % is high (above 20–30% is worth investigating for non-final nodes)
- Avg. time is much higher than surrounding nodes — respondents may be confused
- Responded count is much lower than entered count on an optional question — consider making it required or rewording it
Version filter
If your form has multiple published versions, select a version from the dropdown to see flow data for that snapshot. This lets you compare drop-off before and after a question change.Date range filter
Apply a date range to limit the sessions included in the flow calculation. Useful for comparing campaign periods or before/after a form edit.Limitations
Flow analytics is computed from completed and in-progress sessions. Abandoned
sessions (where the respondent closed the tab without submitting) are included
in node entry counts but contribute to drop-off.
Next steps
Analytics overview
Aggregate visits, completion rate, and source breakdown.
Conditional branching
Adjust routing rules based on what the flow data shows.