Flow analytics

Flow analytics overlays session data on top of your form’s workflow canvas. Instead of aggregate tables, you see the numbers directly on the nodes and edges that produced them — making it easy to spot exactly where respondents drop off or take unexpected paths. Open a form and click Flow in the top navigation.

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Reading the canvas

The flow canvas displays your published form graph with analytics data overlaid on each node and edge.

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Node stats

Each node card shows: A high drop-off percentage on a question node indicates that respondents are leaving at that point — either because the question is too difficult, too personal, or the form has lost momentum.

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Edge stats

Each edge (arrow) displays a traversal count — how many sessions followed that path. On forms with conditional branching, this shows which branches are actually being taken and in what proportion.

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Identifying problem nodes

Look for nodes where:

• Drop-off % is high (above 20–30% is worth investigating for non-final nodes)
• Avg. time is much higher than surrounding nodes — respondents may be confused
• Responded count is much lower than entered count on an optional question — consider making it required or rewording it

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Version filter

If your form has multiple published versions, select a version from the dropdown to see flow data for that snapshot. This lets you compare drop-off before and after a question change.

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Date range filter

Apply a date range to limit the sessions included in the flow calculation. Useful for comparing campaign periods or before/after a form edit.

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Limitations

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Next steps